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Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.
The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.
But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.
Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.
The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.
Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.If she were at a bar and smiled at him, Derek of 1993 would have melted.He wouldn’t have walked up and said, “Oh, wait, you like the Red Sox?! ” before putting his hand in her face and turning away.As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-dating site.It’s not just my generation—boomers are as likely as college kids to give online dating a whirl.